Real Estate Video Marketing: Why Drones Land Deals
Drones are becoming one of the most talked about technologies across multiple spheres of life especially real estate video marketing. You probably have heard of these little flying machines in the media.
Amazon is looking to use them in delivering packages. Imagine being out in the middle of nowhere and realizing you need a piece of equipment stat. Amazon wants to be able to deliver it to you.
But the one area where drones are used the most is in photography and video.
Hollywood has used aerial photography since the dawn of the helicopter. But drones have made aerial photography even easier and less hands on.
In the area of real estate video marketing, drones have become insanely useful.
I remember as a kid, one of my parent’s friends taking us up in his airplane to fly over our five-acre property. Seeing my house from the air gave me a brand new perspective on how big five acres really is.
Using drones for real estate video marketing will give buyers a unique perspective on the property you’re selling. Let’s look at a few reasons why.
1. The Wow Factor in Drone Real Estate Video Marketing
Imagine growing wings and being able to just soar up and over the roof of your property. That’s what watching drone video footage feels like, especially if you’re shooting in high definition.
Drones are a new and unique way to sell property. And with the recent relaxation in drone flight rules by the FAA, drone tech is going to become and remain a super hot commodity across the market.
Anyone who watches a drone video of your property is going to be instantly fixated.
For some reason, the dream of flight is embedded deep in the human psyche. And videos that simulate flight stimulate that ancient desire.
That sensation of flight will give your property a sense of the mystical. Creating a sense of fantasy, creating that idea that this place will be your “dream” home, is a core tenant of real estate video marketing.
2. The Whole Shebang
Back in the early aughts real-estate began using “virtual house tours” as a way to show someone the house without actually visiting the house.
The appeal? You could see every inch of the property as if you were actually walking through during an open house.
While that platform had its flaws, it was incredibly convenient for buyers with a decent internet connection.
With the advent of drone technology, we can show the buyer the whole property. Not only can you take photos from the inside, from the ground, but with a drone, you can take pictures from the air.
You can offer buyers multiple angles on the house and property. With regular photography, you may miss that the landscapers balanced the creek bed with the pond and the house. You may miss the artistry in the layout.
But with drone technology, you can capture everything. Every detail.
3. The Jones’ Yard Too
One of the great things about Google maps these days is Street View. You can check out a spot on a map, and then, in most cities, “drive” around.
I’ve visited so many places through Google Maps. I’ve been to Ushuaia, Patagonia, Argentina, Cabos San Lucas, Baja California Sur, Mexico, and many other places, all from my office.
But, what if you could get better footage of the surrounding neighborhood for your real estate video marketing?
You could give buyers a much better appreciation of what’s there. And you don’t have to rely on Google’s fly-over from 2008.
That’s what drone photography will do for your real estate video marketing. It will give buyers the opportunity to scout out the neighborhood.
I’ve seen beautiful houses sitting right across from horrible dumps. But if you go on the real estate website, you don’t see that.
Show your buyers that you live in a beautiful place with drone videography.
You probably don’t think “viral” when you hear real estate video marketing. But drone footage is so cool, that you might actually start hearing those two phrases matched soon.
This sort of bleeds into what we said earlier.
But the newness and the coolness of aerial photography will stand out. And if you produce the video correctly, it might start going viral on social media.
While you shouldn’t rely solely on viral marketing to boost potential buyer numbers, it certainly wouldn’t hurt if your video did go viral.
5. To The Roof!
You really don’t think about the roof of your house until you have to.
But it’s really a massive part of the house. And if you’re only taking photographs from the street, then you’re missing a huge section of the house.
Especially if a seller just replaced their roof, you want to show it off. What better way than through aerial real estate video photography?
With high definition video, buyers are going to be able to tell the difference between regular tar shingles and shake roofing without having to squint.
And what’s better, from up above, you’ll be able to see the difference between the seller’s brand new roof and the neighbor’s shabby old roof.
Drone technology isn’t going away.
In fact, it’s getting more and more popular as time goes on. You can be on the cutting edge of real estate marketing with this technology.
If you are interested in shooting your property from the air, contact me and we will get you flying as soon as humanly possible.