Get Stunning Overhead Shots with Drone Video
Drones give you a bird’s eye view for your videos, and whether you use it for a personal video or just to get a better lay of the land, drone video can help.
Whether you want to use drone video as a part of your marketing campaign, film, or just to see what’s going on from a different view, this trend is here to stay.
And while there are limitless uses for the over 700,000 drones that are shipped out in a single year, using them to capture gorgeous video shots are one of our favorites.
In this post, we’re breaking down everything you need to know about drone video.
We’ll tell you what it is, potential marketing/personal uses, and how you can get the best shots possible.
If you’re looking for ways to take your content to the next level, especially when it comes to advertising, you don’t want to miss this post!
What Is Drone Video?
The good news is that it’s exactly what it sounds like. It’s essentially a camera with wings that can fly several hundreds of feet in the air.
They’re drones with video cameras attached to them (of course, drone photography is catching on, too.)
A few years ago, it seemed like “ordinary citizens” owning a drone was a pipe dream.
The only option to get the benefits of drone video was to get your tools, call your most tech-savvy friends, and try to hack your way into it.
But these days, the drone industry is growing rapidly, with many saying that it could be worth about $127 billion in total by the year 2020. That means that video drones are more available – and affordable – than ever.
It doesn’t matter whether you’re a Silicon Valley tech geek or a college student at work on their first film. Everyone can enjoy the benefits of drone video. Read on to find out our favorite techniques.
What Are Your Best Drone Video Tips To Get That “Perfect Shot?”
The Elevated Pan Shot:
This is perfect for establishing your location.
Plus, it’s pretty easy to pull off!
Make sure you do a complete circular rotation with your camera. Then, pan from both directions.
This is great for filming scenery – perfect for property managers looking to show off the beauty of a town.
The High Chase Scene
Chase scenes are a classic of cinema and videos.
To get them on drone video, you’ll have to really focus (they’re known for being tough to get right.)
First, allow about 25 feet of space between you and what you’re shooting.
Then, focus on your timing. Try to start moving your drone camera with the subject dead in the center. Go slowly, without gaining too much speed on it.
This is a great shot for those looking to build tension in their marketing campaigns.
It’s also a great way to use a little humor in your ads – by “sneaking up” on an employee or your competition!
Find “The Magic Hour”
This is a common film industry term that refers to the time of the day when the natural lighting of your setting is at its most majestic.
The sun should be fairly low in the sky, avoiding harsh lighting that can cause a glare in your lens.
It also makes sure no shadows get in your shot! To find the best time of day to shoot, look at weather apps.
These apps will show you the sunrise or sunset time scheduled for the day.
The Slow Rise
This shot is wonderfully great for building suspense.
It basically looks straight down at your subject!
This is how you would look if you glanced down at the city from the top of a building.
First, make sure your drone is completely vertical.
Then start slowly rising away, higher and higher.
This helps your audience start from a focal point (like a house you’re trying to sell) and pans out to the entire neighborhood.
How Can I Use Drone Video?
Drone videos’ possibilities are pretty endless. Here are just a few of the most popular ways to get the most out of your “new toy:”
To Survey A Property From Above
Of course, the real estate industry loves video drones.
But whether you’re selling a property or want to plot out land, a bird’s eye view ensures you never have to estimate again.
It’s even been used to help draw up maps!
To Film Live News Footage
There’s no need to get a news chopper up in the air anymore to get a view of traffic, an accident, or any other news.
Drones are much safer, and they deliver the images without delay or image breaks.
You know celebrity photographers also use them to capture our favorite A-listers exiting the club at 4:00 AM.
To Create A Commercial YouTube Channel
You likely already know just how crucial a strong online presence is in the world of marketing.
No matter what line of work you’re in, aerial shots can seriously elevate the look of your videos.
They also suggest to viewers that you’re way ahead of the game. They let people know that you’re innovative when it comes to techniques.
Plus, they don’t need to know you weren’t actually flying above the Great Wall of China! Let them associate those fearless images with your brand!
To Create Lasting Memories
Maybe you’re on the trip of a lifetime, or you just want to film your neighborhood one last time before a big move.
No matter the reason, filming from above allows you to make your memories seriously epic.
You can create movies you’ll watch again and again – and that will encourage others to share them on social media.
Ready To Capture Your Own Drone Video?
We hope this post has gotten you seriously psyched about all the different possibilities of drone video.
It’s also provided you with industry secrets to make sure you get shots that are truly out of this world.
Looking for more marketing tips that are outside of the box?
Want to learn more about how to create advertising content that’s as sleek, sophisticated, and as dynamic as your brand itself?
Check out our blog to get more invaluable advice, and feel free to reach out to us to learn more about how we can help.