7 Completely Amazing Drone Advertising Examples
If you’ve been on the fence about using drone advertising for your business, check out these examples – they’re gorgeous, and you’ll see how they sell.
The world of photography has been totally changed by the advent and proliferation of drones. Now, it’s easier than ever to take stunning overhead shots on a small budget, and ad agencies are not sitting around. Check out these seven completely amazing example of what drone advertising can do.
1. Using drones to deliver food
Drone advertising stunts based around delivering food have been cropping up for the past few years as the industry moves towards making deliveries with drones for real.
For example, Dominos released this video showing how they’re using a drone to deliver pizza. While it’s probably a little way off reality, the video as garnered 1.7 million views, making it a clear drone advertising success.
2. Using drones as flying billboards
A Russia-based creative ad agency called Hungry Boys used drones as flying billboards, which they dubbed “dronevertising”. The campaign was for an Asian fast-casual food chain called Wokker, and they used drone advertising to fly past office windows with promotional billboards.
While this might not seem like a groundbreaking technique, the marriage of classic advertising (billboards) with a new delivery mechanism (drones) meant that the campaign was extremely effective. The client reported a 40% uplift in sales in areas targeted with the drone advertising, and there’s been significant spill-over value from being associated with such a powerful and innovative campaign.
Of course, the campaign saw a particular spike due to its novelty and first to market appeal; however, with drone advertising still at the forefront of the ad world, there’s plenty of value to glean.
3. Drone advertising with Pepsi Max’s #LiveForNow spot
Pepsi took drones in a slightly different direction. Rather than merging existing advertising mediums with the new technology, they worked a more augmented reality angle, using drones to create an interactive football field in the middle of Barcelona.
Complete with things special effects for scoring goals, goals that move around, and plenty of flashing lights and excitement, the spot does a superb job of linking the unlimited fun associated with football to the Pepsi product.
What’s more, the spot makes ample use of high, expansive drone cinematography, allowing the viewer to get a totally different on what, at the end of the day, is just a football game.
4. BMW 6 Series ad
To launch the new BMW 6 series, they released a spot based entirely on the capabilities of drone cinematography. Featuring plenty of shots of the BMW from all sorts of high angles (linked ostensibly to a space shuttle) the ad deviates from standard car ads by focusing more on the big picture.
Using the perfect symmetry of a long, straight road in the desert rather than the more stock-standard “car races around a corner” low angle work that we’ve come to expect from high budget car ads, the agency created something that’s truly visually arresting.
What’s more, the ad merges both the idea of refined elegance (with the car) to the rugged, tough environment – a juxtaposition that is traditionally hard to capture with standard cinemograph techniques.
5. Beer delivered right to the ice fishing shack
Where there’s advertising, there’s booze. And for Lakemaid, drones presented a solution to an age-old problem – ice fishermen running dry when they’re out on the ice.
They used drones to deliver beer to thirsty ice fishermen on Lake Waconia, connecting their core market (they’re a fish-themed beer company from the mid-west) to their product.
And while it’s become clear that this particular ad was just a stunt, the premise remains sound.
First, it garnered plenty of attention and spoke volumes to their icy demographic: “wherever you go, we’ve got your back.”
Second, it highlighted a new product avenue that Lakemaid is now well-positioned to expand. If they were to expand this service on a much larger scale, perhaps giving drones to liquor stores, they could be the only beer that delivers.
It’s a captive market, and they could charge a premium accordingly until competitors developed their own drone delivery programs.
6. Using drones to sell houses
Of course, advertising doesn’t mean anything unless you can get a sale at the end of it.
Real estate agents in Florida have started using the power of low altitude aerial photography with drones in order to fully display what their listings have got going for them.
While this is arguably less important for minor listings, high-end high-value listings benefit enormously from being placed in context.
For example, a large section on a small street might be largely hidden in the back. But with drone photography, real estate agents get the chance to show the full expanse of their properties.
For example, Ellen Bessette used drone photography to help sell a $700,000 property. She credits the aerial shots, which highlighted the half acre size of the lot, the pool and landscaping, and the beautiful setting the house is in (it’s right on a lake).
As she put it: “One aerial photo told the whole story.”
7. Drones as content creation tools
Probably the most significant opportunity with drone advertising isn’t as a one-off ad campaign, no matter how brilliant. It’s not as a tool you can use to sell homes. It’s not as a new-fangled delivery system.
No, the most important (and EASILY the coolest) opportunity is with user-generated content.
User-generated content – people uploading stuff online themselves that inadvertently advertise a product – is nothing new. That’s why brands have hashtags on their ad campaigns now. That way, they can make their marketing dollars go another round by getting people to share their own experiences with their brand.
For example, Oreo might use the hashtag #OreosAreGood. Then someone might tweet ‘enjoying my Oreos! #OreosAreGood, thereby maximizing Oreo’s exposure.
Which brings us back to drones.
User-generated content, especially of events, is increasingly the best sort of exposure they can hope for.
For example, drone advertising of Burning Man have over 100,000 views on YouTube and does more to show the essence of the event than a much more costly above the line advertising campaign.
And it’s not just Burning Man.
Sadly, the FAA hasn’t quite caught up with the rapid growth of drone usage, so make sure to check if your ideas are legal.
But there are plenty of legal examples out there, all which point to the same thing:
If you want to promote a brand, the best new way you can do it is with drone advertising.
Think your business might be ready to give drone cinematography a try? Get in touch today to find out how we can help!